Demographics
Between the 18th and 20th of June 2013 568 members of the MMD research panel who were also users of both tablets and smartphones completed a private internet-based questionnaire. The ages were between 20 and 59 years old, but no further information was provided.
There?s a lot of great data here that I?ve been hoping to get my hands on for a while. Over 20% of Android tablet users being iPhone owners is not a surprise to me; given that the iPhone is the biggest-selling smartphone in Japan it is statistically quite normal (I think!) that there is such a split. However, I would like to know why iPhone users chose an Android tablet, or did Android tablet users choose the iPhone? At a guess, I would say that price would be the deciding factor, but I wonder how many of those choosing an Android did have a significant investment in iTunes and app purchases? Perhaps next time we can get answers to these questions.
Research results
Read more on: mmd laboratory,tabletQ1A: iPad users, what smartphone do you use? (Sample size=355)
Apple iPhone 68.5% Sony Xperia 9.0% Sharp Aquos Phone 4.2% Samsung Galaxy 4.2% Other 14.0% Q1B: Android tablet users, what smartphone do you use? (Sample size=213)
Apple iPhone 21.1% Sony Xperia 19.2% Samsung Galaxy 10.8% Sharp Aquos Phone 9.9% Other 39.0% Q2: Where or when do you use your tablet and smartphone? (Sample size=568, multiple answer)
? Tablet Smartphone When relaxing at home 71.5% 51.6% When watching television 37.7% 33.5% When passing free time outside 37.1% 63.9% At a cafe, restaurant 31.2% 50.7% While riding a train, bus, airplane 31.0% 65.1% For work, studying 26.4% 26.9% While waiting for a train, bus, airplane 25.7% 58.3% At break times at work, school 23.6% 47.2% When working outside the office 22.4% 29.2% When cooking in the kitchen 20.8% 13.4% During meals at home 11.3% 14.6% In the bath 7.4% 11.3% Other 8.8% 9.3% Q3: What genres of apps do you use on your tablet at least once a week? (Sample size=568, multiple answer)
Video 43.8% Weather 39.3% SNS 34.7% News 30.1% Game 28.5% Electronic book, magazine 25.9% Lifestyle 25.5% Work efficiency 25.4% Navigation 20.4% Photos, home video 19.7% Catalogue 18.8% Dictionary 16.7% Entertainment 15.0% Travel 14.4% Free voice calls, chat 14.1% Education 13.7% Utility 13.4% Business 11.8% Music 10.7% Health care, fitness 10.4% Sports 8.5% Finance 8.1% Medical 3.9% Other 3.0% None in particular 12.1% Q4: Do you share your tablet with your family? (Sample size=568)
No, have exclusive use 59.3% Yes, share it 40.7%
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/SmAl-x1H350/
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