SMS (Regulated) vs SMTP (un-regulated)
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???????? Whats the difference between the two? In this short article we will discuss the differences between the two protocols.
What is SMS/SMPP messaging?
SMPP stands for Short Message Peer-to-peer Protocol and was designed in the late 90?s for communication on a peer-to-peer scale, which contains just small messages of up to 160 characters.
SMPP is very similar to SMS. SMPP is mainly text communicating with text. SMS stands for Short Message Service, which means phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or cell phone. Its a fancy way of saying, I can text you from a software application or other program and it remains text and is received as text.
The true SMS protocol was developed by the telecommunications industry specifically for text messaging.?In contrast, the?SMTP protocol was never meant for that.
Messages sent through short code and the?SMPP protocol are regulated by the wireless carriers, all the necessary regulation is in place to be safe and spam proof. SMTP is not regulated by the wireless carriers or?Mobile Marketing Association?and does not have the regulation like short codes and SMPP do. The use of SMTP is a loophole in the carrier regulations.
What is the SMTP messaging?
SMTP is way of transporting emails to cell phones in the mid 90?s to allow cellular users to receive directly to their phones in the form of text. SMTP is short for Simple Mail Transport Protocol.Still in use today by many companies. It is a slow, complicated and Un-Regulated way of communicating to your customers for marketing purposes.
Through each wireless provider, customers have been given the ability to receive emails via text through a unique email that includes the customers cell number.
Example: 18479488574@Verizon.com
What this allows the sender to do is compose a message email to be sent and converted in SMS format so it can be read on the receiving end through a text message. For mobile marketing purposes this is highly against the laws and regulations set in place by the Mobile Marketing Association and Federal Communications Commission.
There are many reasons you should not trust or use services with this technology. Communications coming from SMTP source typically come from a long digit code of 7 numbers instead of a carrier approved and regulated short code, which consist of 5 to 6 digits.
It is necessary for any ethical bulk text provider to have registered for business use. 5 to 6 digit short codes are monitored and legally registered to use for marketing and communications. 7 digit codes being used for marketing and communication purposes for businesses and organizations are against regulations and federal laws. Not to mention receiving a message from an SMPT/email to text message can still charge a small percentage of customers a premium charge on their cellular monthly bill because it is considered data where text is not.
With SMS/SMPP your message begins as a text, is sent as a text and is received as a text. There is no email involved so messages do not get stuck in spam filters and messages are regulated to 160 characters at the most.
Example: You have Verizon and your friend has AT&T. You send him a text and it counts as 1 text on your monthly bill. If you have unlimited texting it wont have an effect at all.
Another big reason not to use long codes is that fact that any one can be added to the list and spammed. With short codes this cannot happen. Customers/contacts must add themselves as stated by the Mobile Marketing Association guidelines. This means your customers have to be 100% opt. in to your campaigns.? Your customers have to want to hear what you have to say. With long codes people can harvest your personal Verizon or other providers emails and spam messages straight to your phone and then you get charged a premium for the conversion of SMTP to SMS delivery. Not cool.
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If your service is not SMS only then you should consider switching to an ethical up to par service provider such as SlickText.com.
For more information please visit https://www.slicktext.com/pricing
Source: http://www.slicktext.com/blog/2012/12/things-to-look-for-in-a-sms-marketing-provider/
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